13 March 2020 | 5 minutes.


Colombe Cahen-Salvador
Co-Founder & Co-Executive Director of NOW!

Colombe Cahen-Salvador, Co-Founder & Co-Executive Director of NOW!

What is NOW!?

NOW! is the global movement pushing for humanity to work as One, to solve the biggest challenges of our time.

The idea is that some issues are bigger than countries or even continents, and as a result are not being solved. It is the case of climate change, nuclear proliferation or fiscal justice, but also of many more. Indeed, curbing the effects of climate change, striving to live in a nuclear-weapon-free world, or taxing appropriately multinational digital companies requires a higher level of cooperation between countries, regions, intergovernmental institutions, and even citizens, in every corner of the world.

This is exactly why we created NOW!: we believe that humans from all over the world have a huge power when they unite for a common cause. Thus, from calling for referendums, to lobbying elected officials, organizing protests, levying influencers’ voices, supporting political candidates who stand for our beliefs, and using civil disobedience when needed, we will push for concrete change across continents to fight for our future.

We are launching on January 1st, 2020: we need a new movement for a new decade of change and hope!

What does the climate crisis mean, really?

The climate crisis is the reality in which we are living because of decades of unchecked pollution, deforestation, over-consumption etc. Without radical changes, the realities of this planet will change so drastically to make life on Earth way more difficult that is today, if not impossible. This has been widely documented by scientists across the world. It’s a crisis as we have very little time left to change the tide, and no choice but to do it! Yet, it’s not being dealt with adequately by governments, nor intergovernmental organizations. The good news is that we already see people uniting across the world and a lot of awareness being created thanks to the amazing job of the youth and of NGOs. Now, we need to ensure that this energy is converted into concrete impact, into laws.

How is NOW! going to bring results?

While great examples of global mobilization exist in the digital space or related to a particular topic, there is no other movement that mobilizes people across the world to implement into law clear common solutions to the world’s biggest issues, and to better the current global system of governance.

NOW! aims at filling this vacuum, as a global movement that can leverage youth activism and advance, strategically and conclusively, complex policy solutions on several fronts both in democratic and authoritarian regimes. NOW! will do the work that cannot possibly be done today: join forces across borders, political lines, and issues to bring about simultaneous and radical change. As the movement present everywhere in the world, it will leverage volunteer involvement and advanced campaign methods to strategically and conclusively advance common solutions in the form of legislation across the globe. This means that we will be able to solve global challenges together: our long term goal is for humanity to be able to move forward as One thanks to more transnationalism, and to have solved some existential threats together. We know, that’s no small task, but we can- not wait for others to do good, we ought to try ourselves.

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