26 August 2021 | Reading 3 mins.

Media and the Circular Economy: challenges, (mis)perceptions and opportunities


Online event on 13 October, 4 – 5 pm CET

Registration open now!

Are you a journalist with an interest in reporting circular economy stories or have already done so? Do you represent an organization that knows about the importance of media and wishes to contribute to better reporting on resource challenges and the transformation from a linear to a circular economy? Are you interested in a powerful circular narrative because you believe it’s necessary?

This event is for you!

REVOLVE Circular is pleased to collaborate with Thomson Media in this joined event to help media professionals understand better what the circular economy is (and isn’t) and what compelling storytelling on the circular economy can look like.

With a wide range of visions, besides its interdisciplinary nature, circular economy can be a complex phenomenon to absorb. It is no wonder that for journalists across a variety of contexts reporting circular economy stories can be a challenge. We will take a look at common mistakes by the media and where it has been sleeping on using the circular economy narrative as a way to tell the bigger story.

What can you expect?

We’ll keep it short and relevant by providing insights on ongoing media monitoring of circular economy reporting in various languages. Alongside the investigative journalist, Benedict Wermter, we’ll explore closely the relevance of a critical vision when reporting circular economy, as well as the challenges that journalist can encounter.

We also want to hear from the audience in short feedback segments as well as in a brief Q&A towards the end of the session.

Which resources already exist?

On 14 April 2021 REVOLVE Circular organized a first online press briefing to inform and sensitize journalists on the circular economy. Four panelists from academia, civil society and construction highlighted the opportunities and challenges of circularity, and why more efforts are needed to educate citizens, business leaders, policy-makers and the media on the emerging paradigm. Check out their presentations and more here.

Brought to you by:

Official side event and part of the program of: