14 April 2021 | 2 minutes.

Circular economy: what’s in it for the media?

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On 14 April 2021 REVOLVE Circular organized an online press briefing to inform and sensitize journalists on the circular economy. Four panelists highlighted the opportunities and challenges of circularity, and why more efforts are needed to educate citizens, business leaders, policy-makers and the media on the emerging paradigm.

The press briefing was an official side event to the World Circular Economy Forum (WCEF) organized by the Finnish Innovation Fund Sitra, and also provided the opportunity to present Imagine Circularity, the first-ever global survey initiative engaging citizens and other stakeholders around the world to provide their views, perceptions and ideas on what the circular economy is from their point of view.

  • Kyle J Ritchie, Education Sustainable Design Lead for CannonDesign and Founder of Circular Economy Studio, USA, presented basic components of cicularity and what led him to co-author the book Circular Economy for Dummies
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  • Jocelyne Landry Tsonang, Member of the Executive Committee of the African Circular Economy Network ACEN, Cameroo, presented African businesses, policy-making and the circular economy: Pathway to sustainable economic growth in Africa
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  • Walter J.V. Vermeulen, Professor in Governance of Corporate Sustainability and Circular Economy, Utrecht University in The Netherlands presented the Circular Economy’s Value Retention (Options), and how to reduce CE complexity
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  • Sören Bauer, President of REVOLVE Circular, Germany, gave a final presentation on media frames, story ideas and general considerations
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Journalists, publishers and media decision-makers interested in collaborating with REVOLVE Circular to produce high-quality content on circularity and co-creating one of our initiatives can contact Sören Bauer.