Hollie Fisher

Media Relations Manager at REVOLVE

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Hollie has a Master’s degree in Strategic Public Relations and Communications Management from the University of Stirling. Before working for REVOLVE, she worked for an environmental organization in Scotland as a Public Relations and Digital Communications Officer working on circular economy projects.

Marketing the (Im)Possible

Big brands’ vague “possibility” claims can easily mislead. Here are five examples revealing their hazy sustainability promises. Nike’s “Just Do…