GREEN GROWTH

Communication Assessment of 2017-2019 period

LOGO_COLOUR_GREEN-GROWTH

Dear colleagues,

 

In order to better understand – and to establish a baseline of where we stand – we would like to briefly assess the communication activities of the GG MED projects up until date.

To do so, we need your input. and kindly ask you to fill in this questionnaire by 28th January 2020. The results will help establish a situation analysis / baseline of where we stand and how to develop a Communication Strategy and potentially impactful communication activities on this basis.

The main results of the assessment as well as the possible ways forward (draft strategy and activities) will be presented and discussed during the Kick-Off Meeting on 6th February 2020.

1. Name
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2. Organization
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3. Please specify which partner and which activity was implemented by each to date:
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4. Respective communication responsible of each project (if any):
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5. Communication strengths/skills from partner:
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6. Communication weaknesses / gaps?
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7. All countries of operation:
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8. Does the original project proposal include clear communication objectives? If yes, what are they?
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9. The traditional media are often identified as either a particular target audience or a stakeholder: do your projects inform or engage the media proactively? If yes, which ones and how?
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10. Do you collect the contacts of journalists in your region / sector? If yes, what do you do with these contacts? Do you have a media contact database? If yes, who exactly do you engage with? Journalists, media decision-makers, or others?
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11. Did you develope a Press Release in the previous GG Phase? What did you do with it? Did you actually “release” it to the press? If yes, how exactly did you do that?
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12. Did / do you develop a newsletter? If yes, please provide at least the following details about each newsletter: Newsletter software, frequency of distribution, data on subscribers, data on readership
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13. Why does Green Growth have two websites? What is the purpose of each of them? Which Content Management System (CMS) does each of the websites use?
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14. What were the most important challenges when developing and coordinating your external communication in a consortium?
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15. Have you established partnerships with International Networks such as the Seoul Initiative Network on Green Growth or the Green Global Green Growth Institute? If yes, please list them below.
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16. What form of communication did GG use to keep partners of each thematic Working group informed? What was the frequency?
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17. Did you influence any outcomes through these Working Groups? If yes, can you list them please?
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18. How many community building activities (workshops, B2B meetings, events, interactive games, etc did GG organize in 2017-19? Please specify which activities, location and/or channel used.
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20. What kind of follow-up did you implement after an event? Of cause, any related recommendations, key challenges, lessons learned will be welcome!
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21. Please provide a comprehensive list of the external providers used for the communication activities. I. e.name, expertise and locations, fees, combined with a brief description (1-2 sentences) of your experiences.
  • - select a option -
  • Video Experience
  • Graphic Design
  • Website
  • Others
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  • - select a option -
  • Good
  • Not so good
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22. Where do you see opportunities to collaborate across Green Growth projects, or even on an Interreg Med level?
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23. To how many newsletters of other organisations are you or your colleagues (please ask!) subscribed? Please mention them briefly (organisation / project of external NL etc.)
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24. Qualitative feedback: stories, evidence gathered at your events, e-mails from partners, clients, collaborators in relation to your communication / engagement activities, any other qualitative feedback
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At REVOLVE we believe that “stakeholders” are more than target audiences and aim to develop communication strategies which truly engage stakeholders rather than just informing target audiences. In most cases, our activities are a mixture of both.

For us, stakeholders are not just members of communities, companies or non-governmental organisations. Stakeholders are those individuals, and groups of individuals or organisations that affect and/or could be affected by the activities, products or services of our project, campaign, client or other.

It is important to identify these stakeholders for developing ideas and strategies how to best inform and engage them; stakeholder groups may include very diverse groups such as workers, clients, purchasers, consumers, owners, investors, government officials, community residents, and suppliers.
25. What were the main stakeholders identified in the GG project phase 1? Where different stakholders identified for each thematic area? If so, please indicate stakeholders for each Working Group.
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26. Which of those stakeholders are engaged with the Green Growth Community?
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27. What are the main stakeholders that the GG aims to engage in Phase 2?
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