Turning Jeans Into Seats and Matts

10 November 2015 - // Opinions

Innovative start-ups from around the world are recycling and reusing waste to make new products. By incorporating sustainability into their brands, they can provide eco-friendly products that consumers can buy with a clear conscience.

NUDIE JEANS

Founded in 2001 in Gothenburg, Sweden, Nudie Jeans has grown to be a leader in sustainable and organic denim production, providing unrivaled collections showcasing the best of understated Swedish design.

 class=
Source: Nudie Jeans

The Nudie Jeans Recycle Project seeks to find new use for old, worn-out Nudie jeans. The goal is to be able to recycle every fiber and piece of the jean. 90% of every pair of denim was recycled into two projects that are sure to tie any room together:

 class=
Source: Nudie Jeans

The inspiration for the camper seats originated from one of Sweden’s favorite pastimes – camping. This foldable camper seat is available in two options: Light Blue and Dark Blue. Each seat is beautifully braided by hand with a simple construction, using the inseam and out seam of nine pairs of rigid Nudie jeans, one belt and one leather patch.

Lill-Matts / Stor-Mats

 class=
Source: Nudie Jeans

The Swedish tansmatta – also known as rag rug – is made from shredded pieces of the Nudie Jeans denim used for the In-and-Out Seam Camper Seats.

The views expressed in this article are the author’s own and do not (necessarily) reflect REVOLVE's editorial stance.

Join Planet
REVOLVE today

We strive to communicate sustainability for a better world for the next generations.

Support us by becoming a member of REVOLVE Planet today.

Become a Member